Kimi K3 has been copied, resold and run on rented hardware since it landed this summer. Now its maker wants that traffic to show up as sales.
Moonshot AI is targeting $2B in annualized revenue by December, Bloomberg reported on Friday. That is close to double the run rate the Chinese lab logged for August. A run rate stretches a short recent window across a full year, so it tracks pace rather than cash collected.
The usage picture is mixed. Third-party routing data cited by TechCrunch counts as many as 300B tokens a day flowing through K3 variants on one platform, while volumes on that same platform have eased slightly in recent months.
Moonshot sells differently from most US labs. Instead of consumer subscriptions it pushes API access and licenses weights to companies that want models on their own hardware, a pitch that lands with buyers anxious about data leaving their networks.
Price pressure is the obvious risk. Alibaba, DeepSeek and ByteDance all ship open models into the same market, and US labs keep trimming API rates. Moonshot’s answer is aggressive publishing plus third-party resellers, trading margin for reach. The company has not commented on the target.
